My role as lead designer included a logo redesign, new branding materials, motion design, and a complete website redesign. This project began in October 2015 and ended in January 2016.
We presented our finished work to the Elon School of Communications.
The Foundation did not wish to part completely with its original logo, but were open to the idea of a redesign. After several ideations, I was able to strike the appropriate balance between old and new. The overall branding development came together based on this design.
I worked closely with our team's web developer to design a responsive and easy to navigate website that informs and empowers its visitors, while promoting Cornerstone and its mission.
To see more of this process, click the logo.
Using audio clips from our interviews with Cornerstone's staff, I created this video to inform the local and international community about how they can help the Foundation achieve its mission. All original illustrations created in Adobe Illustrator and assembled in Adobe After Effects.